5 Easy Revenue Boosters Most Business Owners Miss

Let's talk about money. Specifically, the money your business could be making but isn't - simply because of a few overlooked fundamentals.

When I start working with ambitious female founders, I always run a comprehensive business assessment (think of it as an MOT for your business). Without fail, I find at least one of these five revenue-boosting opportunities missing - usually more.

Here's the thing: if you're not ticking all these boxes, you're in good company. The entrepreneurs I work with are smart, driven and brilliant at what they do. But sometimes when you're deep in the day-to-day of running your business, these fundamental growth drivers can slip through the cracks.

1. Analytics That Actually Drive Decisions

Time to implement: 2-4 hours | Difficulty: Moderate

You might have Google Analytics installed, but are you actually using it to make revenue-driving decisions? Most founders I work with aren't.

Getting your analytics right requires two key pieces:

Platform-Specific Analytics: Your website platform (Shopify, Squarespace, WordPress) provides basic visitor data. While helpful, it's just scratching the surface. Make sure you're at least checking:

• Page views and unique visitors

• Time on site

• Top-performing pages

• Basic conversion metrics

Google Analytics Setup: This is where the real magic happens…

1. Set up Google Analytics 4 (GA4) if you haven't already

2. Add tracking codes to every page of your website

3. Create UTM tracking parameters for:

   • All social media channels

   • Email marketing campaigns

   • Paid advertising

   • Partner referrals

4. Set up conversion tracking for:

   • Newsletter signups

   • Product purchases

   • Contact form submissions

   • Key page visits

The real value comes from regularly reviewing this data. Schedule a monthly analytics review to examine:

• Which marketing channels drive the most valuable traffic

• Where visitors drop off in your sales funnel

• Which content resonates most with your audience

• How different customer segments behave

One of my clients discovered through proper analytics that her Google traffic converted at 3x the rate of her Facebook traffic - yet she was spending 80% of her budget on Facebook ads. A simple reallocation doubled her sales within weeks.

2. A Website Built for Conversion

Time to implement: Variable | Difficulty: Platform-dependent

Here's a stat that might surprise you: in my last business, we maintained a bounce rate of 5-6%. The industry average? 50-70%. The difference wasn't luck - it was strategic conversion optimisation.

Your website needs to do three things well:

1. Capture attention immediately

2. Guide visitors clearly toward purchase

3. Remove all friction from the buying process

Here's how to optimise each element:

Immediate Engagement

• Place your core value proposition above the fold

• Use compelling visuals that support (not distract from) your message

• Include a clear, action-oriented headline

• Add social proof (testimonials, client logos, awards) early

• Ensure lightning-fast load times (under 3 seconds)

Strategic Journey Mapping

• Create clear navigation paths for different visitor types

• Use heat mapping tools, like Hotjar, to understand user behaviour

• Place CTAs at natural decision points

• Include trust signals throughout the journey

• Maintain consistent messaging from ad to landing page

Friction Removal

• Simplify forms to essential fields only

• Offer multiple payment options

• Make your return/refund policy clear

• Provide easy access to support

• Ensure mobile-first responsiveness

Remember: small tweaks can make huge differences. One of my clients increased conversions by 27% simply by moving his testimonials higher on the page and adding specific results data.

3. Email Marketing that Works While You Sleep

Time to implement: 1-2 days | Difficulty: Moderate

While everyone's chasing social media followers, email marketing consistently delivers the highest ROI of any digital channel. Yet I see so many founders leaving money on the table here.

Let's break down what a high-performing email strategy looks like:

List Building That Works

• Create valuable lead magnets that solve specific problems

• Use exit-intent popups strategically

• Implement content upgrades on your best-performing content

• Run targeted list-building campaigns

• Use social proof in signup forms

Smart Segmentation: Segment your list based on:

• Purchase history

• Engagement level

• Interest areas

• Customer lifecycle stage

• Lead magnet downloaded

Essential Automation Sequences: At minimum, set up:

1. Welcome sequence

2. Post-purchase sequence

3. Abandoned cart recovery

4. Re-engagement sequence for inactive subscribers

5. Upsell sequence for existing customers

Campaign Strategy

• Mix promotional and value-based content (80/20 split)

• Use storytelling to build connection

• Include clear calls to action

• Test subject lines and send times

• Monitor and improve open rates and click-throughs

One of my clients doubled her revenue in three months simply by implementing proper email automation sequences. The best part? Once set up, they run entirely on autopilot.

Ready to Transform Your Revenue?

These five fundamentals could be implemented in under a week and drive thousands in additional revenue. That's what I call a solid return on investment.

---

Not sure where to start? I help ambitious founders implement these exact systems (and more) to scale sustainably past £500k. Book a discovery call to see how we could work together to unlock your business's true revenue potential.