Client Success Stories
Real stories from founders who've transformed their businesses through strategic growth coaching.
Madi's Journey from Revenue Wall to Scalable Growth
The Challenge
When Madi reached out two years into her business, she had hit a familiar wall that many founders face. With unsustainably low price points and overwhelming workload, scaling seemed impossible.
The Results
Dramatic month-on-month revenue increase
Successfully built and grew a support team
Implemented scalable business systems
Gained clarity on strategic direction
Transformed from practitioner to business leader
"Thea has been such a great listener and has been so good at identifying the actual problems in my business and the steps that I need to take to overcome those. I can genuinely tell that she cares about both me and my business and will go those extra steps to really help to hit whatever goals we've set in place."
Financial Foundations: Louisa's Retail Scale-Up
The Challenge
As a solo founder with strong product and sales skills, Louisa was struggling with the financial side of her business. Without clear visibility on margins and costs, she couldn't be confident about scaling her frozen meals brand.
The Results
Identified and removed low-margin products
Created comprehensive 5-year financial model
Optimised operational costs and overheads
Built clear growth strategy and channel plan
Gained confidence to push for ambitious goals
Prepared solid foundation for fundraising
"It’s like having a co-founder with me on the journey. Thea is literally the best person I could ever have found to work with me. She helped me tackle the financials - an area I'd previously put off - and filled me with the confidence to push through the founder journey with ambitious goals I wouldn't have had the guts to pursue without her."
Scale-Up Roadmap: Lara's Investment-Ready Strategy
The Challenge
Lara was preparing for fundraising but needed clarity on her pitch strategy and business direction. As a founder in the D2C space, she was getting distracted by "bright, shiny things" rather than focusing on core business fundamentals.
The Results
Extended cash runway by 4x
Implemented robust cashflow tracking systems
Enhanced website conversion and analytics
Refined marketing messaging and value proposition
Developed comprehensive fundraising strategy
Strengthened channel strategy
"Having someone that's honest, down to earth, and tells you as it is, I think is really important in your business. Thea's business experience across most, if not all, areas of business plus her background in finance makes her one of those people that really looks at things in a more strategic and not fluffy way."
Finally understand exactly what to do next to hit your ambitious goals.
Optimising Business Growth: Overhauling Client Conversion
The Challenge
Wendy is brilliant at almost too many things (seriously). While she was consistently delivering amazing results for clients, her broad expertise meant she was trying to be everything to everyone. The challenge? To dial in one specific message, for one specific client and absolutely nail that conversion rate.
The Results
Transformed complex business challenges into clear, actionable strategies
Developed protected spaces for strategic thinking and decision-making
Enhanced client conversion through focused messaging
Strengthened coaching methodology and delivery
Implemented consistent client success frameworks
Elevated brand positioning in the coaching market
"Thea is a supremely brilliant human being. And I don't say that lightly. She's kind, she's calm, she's bright, she's innovative, she's generous and she's warm. And she brings all of that to her coaching practice... she helps you feel more heard, more protected, and less overwhelmed. She will be a massive asset to your business."
Holistic Business Growth: A Healthcare Practice Revolution
The Challenge
From the outside, Tracy's functional medicine practice looked successful. But behind the scenes? The business was running her, not the other way around. She was barely paying herself, feeling overwhelmed and, despite her expertise, kept getting stuck on the financial side of things.
The Results
Skyrocketed revenue with a 171% increase
Implemented robust monthly financial tracking systems
Strategically increased pricing structure
Established sustainable owner's pay
Created clear, focused growth plan
Identified and removed limiting mindset blocks
"In working with Thea, she's helped me to get out of overwhelm and create a clear plan... What I love is she has the ability to quickly pick up on what the problem is and where I should focus to solve it. Her financial background has been so valuable, helping me understand better ways of tracking and forecasting, which has really strengthened my business finances... I went from feeling very overwhelmed and stuck to feeling motivated and hopeful, making progress with a clear plan of next steps."
RESULTS: 🔥 improved confidence 🔥 improved financials 🔥 improved team management processes 🔥 improved mindset
BUSINESS MODEL: Counselling practice
Paul has grown his business to an impressive size, as he is great at what he does. Naturally, with that comes getting busier and busier and complexity creeps in. I’ve worked with Paul to help cut through the complexity to ensure the business is running on the right basic fundamentals and not carrying dead weight that could drag it under as it grows.